Digital Marketing Specialist with Full Responsibility

TaxiCaller Nordic AB · Full-time

Diskettgatan 11A, Linköping, Sweden

TaxiCaller is seeking a Data-Driven Performance Marketer for our office in Linköping. You will be responsible for all of our marketing, with a focus on digital marketing. Do you believe that tomorrow's marketing is built with AI, but guided by human intuition? Then you might be who we're looking for. About the Role We're looking for an unpretentious and driven marketer who wants to take a comprehensive approach to our digital presence. You won't just be watching from the sidelines—you're the one who "rolls up your sleeves" and makes things happen, from the first ad click to conversions on the landing page. Your Responsibilities: • Ads Expert: You manage our Google Ads and Meta (Facebook/Instagram) Ads accounts. • Optimization: You continuously work with A/B testing and analyze results to constantly improve our ROAS. • Web & AI: You create and optimize landing pages at lightning speed using modern AI tools like Lovable or Vercel. • Tracking: You have full control of Google Tag Manager and ensure all data is measured correctly. Who Are You? To thrive in this role, we see that you are someone who: • Loves numbers: You see patterns where others see chaos and make decisions based on data, not guesses. • Is technically curious: You're very computer-savvy and stay ahead of the curve with new tools and AI workflows. • Is a "doer": You don't wait for instructions—you see what needs to be done and execute it with high energy. Requirements: • Experience with Google Ads and Facebook Ads. • Experience with Google Tag Manager and analytics tools. • Ability to build simple web interfaces/landing pages with AI. • Fluent in English, both spoken and written. Why Work With Us? As our marketing manager at TaxiCaller, you'll have full responsibility for driving our global growth through data-driven advertising and creative campaigns to an international B2B market. You'll be a key player in an unpretentious team in Linköping, where you're given great freedom to test new strategies and directly see the results of your work on the world map. Here you combine your passion for SEO, SEM, and conversion with the opportunity to revolutionize the transport industry in over 70 countries. You will report directly to the CEO. Sounds like you? Send in your application with a CV and preferably a couple of examples of campaigns or pages you've built!