Social Media & Content Manager

Hemfrid i Sverige AB · Contract

Birger Jarlsgatan 61, Stockholm, Sweden

Do you want to take on a strategic and operational overall responsibility for social media and content at one of the Nordic region's fastest-growing service companies? We're looking for a senior Social Media & Content Manager who can develop our channels, create engaging content, and transform ideas into stories that strengthen Hemfrid's brand. You'll be responsible for the entire content journey – from strategy and production to publishing, monitoring, and optimization. This role is a time-limited employment of 6 months - but with good opportunities for extension. About Hemfrid & KEYTO Group Hemfrid is Sweden's leading company in home services and is a central company within the KEYTO Group. The group brings together some of the Nordic region's strongest service companies for home services, with over 4,500 employees in Sweden and the UK. We're on an exciting growth journey where we're expanding both organically and through company acquisitions, together with driven employees and strong entrepreneurial cultures. Now we're looking for you to bring our stories to life, create relevant content for our various target audiences, and help strengthen our position in the market. About the role As a Social Media & Content Manager, you're responsible for developing and implementing a clear strategy for Hemfrid's presence in social media. You define the channels' different roles, target audiences, tone of voice, and KPIs, and ensure that the content is relevant, engaging, and aligned with Hemfrid's brand position. The role combines strategic responsibility with operational creativity. You plan, produce, publish, and monitor content in our channels – from idea and concept to photography, video, text, and finished publishing. You'll work closely with KEYTO Group's marketing team and other parts of the business to understand the commercial agenda and determine when, where, and how different messages should be communicated. The role also involves traveling within Sweden to meet colleagues, capture stories from the business, and create authentic content from our local markets. In the role you'll do things like: Develop and implement the strategy for Hemfrid's social media. Define the channels' purpose, target audiences, tone of voice, and relevant KPIs. Plan, produce, and publish content in the form of text, photos, and video for Instagram, TikTok, YouTube, Facebook, and LinkedIn, among others. Manage the content plan and ensure a consistent tone of voice and visual identity. Develop campaigns and content concepts together with the marketing team and other parts of the business. Adapt content for different parts of the customer journey – from awareness and onboarding to repeat purchases and loyalty. Monitor reach, engagement, and other relevant metrics, and develop content based on results and current trends. Your profile We're looking for you as an experienced and self-driven content creator with the ability to combine a strategic big-picture perspective with strong operational drive. You have a well-developed sense of tone of voice, storytelling, and visual expression. At the same time, you work in a structured and data-driven way, monitor results, and develop content based on insights – not just gut feeling. You're comfortable independently driving the work forward, but appreciate close collaboration with colleagues from different parts of the business. You stay updated on developments within social media and enjoy exploring how AI and new tools can streamline processes and strengthen creative work. We're looking for you with: Several years of experience independently developing and driving strategies and content for social media. Practical experience with all major channels, such as Instagram, TikTok, Facebook, YouTube, and LinkedIn, both organically and in connection with paid activation. Experience with content production in multiple formats – photography, video, text, and short-form content for social channels. Experience setting goals and KPIs, and monitoring and optimizing content based on data and results. Fluent knowledge of Swedish and English. Practical information Location: Birger Jarlsgatan 61 Employment type: Time-limited employment (6 months) - but with good opportunities for extension Start: By agreement Responsible recruiter: [email protected] We process applications on an ongoing basis and encourage you to apply as soon as possible. We look forward to your application!