About the Role
Djurgårdens IF is seeking a Head of Social Media to take overall responsibility for how the club appears, communicates, and builds relationships on social media.
You will lead the development of the club's social channels and ensure that Instagram, Facebook, TikTok, and X have clear roles in the overall communication strategy. At the same time, these channels should work seamlessly with the club's app, website, member communications, and commercial offerings.
The role combines strategy, leadership, and operational content work. You set the direction and quality standards, but you are also prepared to write, publish, plan, produce, and act quickly when the organization requires it.
You will work closely with the club's sports operations, communications function, marketing department, commercial teams, and creative resources. The role requires a deep understanding of football's pace, supporter culture, and the special position Djurgårdens IF holds in people's lives.
Your Assignment
Your overall assignment is to develop Djurgårdens IF's social media into a cohesive system that:
strengthens relationships with existing supporters
reaches and engages new target audiences
reinforces the club's identity and position
drives relevant traffic and engagement to the club's app and other owned platforms
creates new commercial opportunities and attractive rights for partners
contributes to membership, ticket sales, merchandise, and other prioritized business goals
ensures fast, credible, and relevant communication about the team and club
Areas of Responsibility
Strategy and channel development
Editorial responsibility
Operational content work
Leadership and working methods
Analysis and follow-up
We Are Looking for You If You
Have documented experience working strategically and operationally with social media within football
Have documented experience leading employees, creators, or cross-functional teams
Can formulate a clear channel strategy and argue for priorities
Have very strong knowledge of Instagram, Facebook, TikTok, and X
Are a very skilled writer
Have a strong visual and editorial sense
Can create simple content yourself while also leading larger creative productions
Are accustomed to working data-driven and can translate statistics into concrete editorial decisions
Thrive in a high-paced environment with rapid changes and high expectations
Have a genuine interest in football and supporter culture
Experience
Documented experience from elite sports, media, entertainment, or another organization with strong public relations
Documented experience with match day production and live reporting
Knowledge of photography, video, editing, graphic design, or motion design
Practical Information
The position is based in Stockholm. Evening and weekend work occurs in connection with matches, events, and other activities.
The role reports to the Head of Marketing and Communications and works closely with the club's sports, communications, creative, and commercial functions.
Application
Submit your CV and a brief description of why you are the right person for this role. Feel free to attach a portfolio or examples of content, channel strategies, campaigns, or formats that you have developed and are particularly proud of.