Digital Campaign Marketing Specialist

TESCAN GROUP, a.s. · Full-time

Brno, Czech Republic

Initial contact via email o Develop and implement dynamic digital marketing strategies aligned with business objectives. o Manage the digital marketing calendar and ensure timely execution and optimal performance of activities. o Track and analyze key performance indicators (KPIs) across all campaigns. o Create, update, and present comprehensive digital marketing reports to stakeholders. o Manage the digital marketing budget with the goal of maximizing return on investment (ROI) and ensuring efficient resource allocation. o Lead initiatives in remarketing, retargeting, performance optimization, meta tags, and marketing technology (MarTech) utilization. o Leverage digital marketing automation platforms (e.g., HubSpot, Marketo, Pardot) to streamline processes and increase campaign effectiveness. o Monitor the latest trends in digital marketing, tools, and social media to optimize strategies. o Continuously track changes on social media and trends in digital advertising to ensure effective campaign execution and maximize return on investment. Employee benefits: meal voucher allowance, benefits cafeteria, 5 additional vacation days, 2 sick days Employer agreement with employee card