Webmaster B2B & Digital Marketing Coordinator

OnePartnerGroup Skaraborg AB · Vollzeit

Skara, Schweden

Join us and help develop the next generation of Kellfri's digital B2B business! This fall, we're launching a brand new reseller portal for Kellfri's seven markets: Sweden, Denmark, Finland, Norway, the United Kingdom, Germany, and Poland. As Webmaster B2B & Digital Marketing Coordinator, you'll have operational responsibility for the portal and become a crucial link between the market, sales, e-commerce, and our resellers. This is a role for you if you enjoy the combination of web, e-commerce, digital marketing, technology, and AI. About the role In this position, you'll be responsible for the ongoing development, publishing, and administration of Kellfri's new reseller portal. You'll work on publishing and showcasing products, campaigns, banners, landing pages, and offers with a focus on creating a relevant and sales-driven digital experience for our resellers. A key part of the role is working together with the sales organization and B2B leads to plan and implement digital campaigns. You'll work with Marketing Automation, targeted communications, product launches, reactivation campaigns, and segmented communication based on factors such as market, purchase history, and customer type. You'll constantly work proactively to develop the channel and create new opportunities to drive sales. You'll also: Create and adapt B2B content for volume discounts, bulk offers, and reseller campaigns. Monitor traffic, activity, orders, conversion rates, and results to identify improvement opportunities. Work with SEO, content, and user experience. Collaborate with sales representatives in each market on campaigns and local customization. Serve as backup to our B2C Webmaster at Kellfri and other digital platforms. Product information and existing translations are largely sourced from our PIM system. The role therefore focuses less on translation work itself and more on processing and adapting content to create a relevant and sales-driven digital experience for our resellers. Generative AI is a natural part of the job. We're looking for someone who uses or is curious about AI to create content, analyze data, develop ideas, and streamline workflows. You don't need to be an expert—what matters most is that you're curious, experimental, and see new possibilities. You'll work closely with our current Webmaster and gradually build competence to support our B2C sites and other digital platforms. The position is based at Kellfri's headquarters in Skara and includes daytime hours, Monday through Friday. We believe in building teams and developing together on-site. Working from home may be possible by agreement, but the role is fundamentally office-based. You'll be offered employment with Kellfri AB starting immediately or by arrangement. Your profile We're looking for someone who is recently graduated or has a few years of experience in digital marketing, e-commerce, web, communication, or similar fields. For us, your attitude, curiosity, and desire to develop are at least as important as your exact education or experience. We believe you: Have a strong digital interest and enjoy understanding how web, systems, and digital tools work. Are curious about AI and other digital tools and see opportunities to work smarter. Have a commercial mindset and enjoy combining digital marketing, technology, and sales. Are self-driven, take initiative, and aren't afraid to test new ideas and solutions. Are organized, learn new systems quickly, and thrive when managing multiple tasks in parallel. As a person, you're curious, driven, and solution-oriented. You thrive in a fast-paced environment, work easily across different functions, and enjoy driving things forward. You're not intimidated by new systems and ways of working, and you're motivated by understanding what works, seeing opportunities for improvement, and contributing to the development of digital sales. Above all, you have a strong desire to learn, develop, and grow with the role. If you also have an interest in farming, agriculture, or animals, we see that as a bonus. For us, the most important thing is that you have the willingness to learn. However, we'd like to see experience with CMS or e-commerce platforms, PIM systems, Marketing Automation or CRM, email marketing, SEO, Google Analytics/GA4, Google Ads, Excel, and data analysis. It's also a plus if you have experience with AI tools such as ChatGPT, Claude, Gemini, or similar, as well as basic image or content production. You communicate fluently in Swedish and English, both verbally and in writing. Other languages are advantageous. A driver's license and access to a car are required for the position. Kellfri AB Kellfri is a complete supplier of affordable products for farming, forestry, and rural properties. With control over the entire chain, from idea to finished product, we create opportunities for more people to live and work in the countryside. Kellfri was founded in 1952 and currently has about 70 dedicated employees with headquarters in Skara. We sell our products in Sweden, Norway, Finland, Denmark, the United Kingdom, Poland, and Germany. Kellfri AB is part of the listed company Salix Group. Application In this recruitment, Kellfri AB is working with OnePartnerGroup, and you're welcome to apply for the position via onepartnergroup.se. Due to GDPR, we do not accept applications via email and refer you to our website. Show your interest by simply applying through our website. As a first step, shortly after you apply, you'll receive an SMS and email from our AI colleague Sara (sender Kiku) with a link to answer a few screening questions for the position. After that, we'll contact you via email or phone with feedback. We work with continuous selection and placement, which means the position may be filled before the final application deadline. The process will then include selection through interviews, tests, reference checks, and background checks for candidates who match the position's requirements and move forward to the next stage. Tests are a tool to ensure competence-based selection and to contribute to diversity, equality, objectivity, and an unbiased recruitment process. It's important to us to hear about your experience when you apply for a position with us. Therefore, we'll send a short survey when you apply and when the process is complete. For questions, you're welcome to contact Jennifer Lindvall at 073-425 56 41 or [email protected] We look forward to receiving your application!