Do you want to be part of establishing a completely new store concept in Sweden?
Pasago is a Danish, fast-growing company in gold trading and valuables that will open its first Swedish store in Uppsala in fall 2026.
Pasago is an established gold buying and pawn bank chain with a modern, secure, and customer-focused business model. The company also operates NordiskGuld.se, where private individuals can easily and safely sell their gold. Now Pasago is taking the next step and establishing its gold buying operations in Sweden, with a focus on purchasing and valuing gold, jewelry, and other valuables.
We are looking for a confident, driven, and business-oriented Store Manager who wants to be there from the very beginning and build the operation together with us. This is a role for someone who thrives in an environment where a lot is happening, where you have great opportunities to influence both working methods and customer experience, and where you are simultaneously a central part of the company's establishment and future expansion in Sweden. The position should be filled immediately or by agreement.
About the Role
As Store Manager, you will be responsible for creating a secure and professional store environment where customers feel welcome and valued. You will initially work alone in the store and have broad responsibilities, from daily operations to gold valuation and process development. Training in gold valuation will be provided by experienced colleagues and clear processes are in place.
As the business grows, you will be responsible for recruiting and developing your own team at the store. You will play an important role in developing Pasago's presence in the Swedish market.
Your Areas of Responsibility
Build the store's routines, processes, and working methods from the start.
Meet with customers and conduct tests, valuations, and purchases of gold.
Ensure that all routines comply with applicable regulations, including AML/KYC.
Create a secure, accessible, and professional customer experience.
Drive sales, monitor key metrics, and take full responsibility for the store's results.
Recruit and develop staff as the store grows.
Contribute to the establishment of additional stores in Sweden over time.
We Are Looking for You
Have experience in store operations and preferably leadership in a store environment.
Are accustomed to working in roles involving significant trust and customer contact.
Are organized, thorough, and confident in following routines and processes.
Have good administrative skills and basic financial understanding.
Are self-driven, take initiative, and are comfortable with broad responsibility.
Have high integrity and professional conduct.
Experience from pawn banks, gold/jewelry, or premium retail is a plus, but not required.
Who Are You as a Person?
We believe you are driven by creating structure, shaping working methods, and developing a business that is at the beginning of its journey. You radiate confidence, appreciate order and structure, and are comfortable working both operatively and strategically. You are passionate about building something from the ground up and delivering a customer experience that stands out in the industry.
If this sounds like your next step, we warmly welcome your application! Selection is ongoing, and the listing may therefore be closed before the final application deadline.
In this recruitment, we are collaborating with Retail Recruitment, with recruiting consultant Malin Niklasson responsible.
Nofipa is a fast-growing company that helps private individuals unlock value from their assets.
Since its founding in 2018, we have launched several successful concepts in pawning, gold trading, vintage jewelry, and direct purchasing of valuables (including Pantsat.dk, NordiskGuld, AnothersLegacy, and Strakssalg.dk).
We currently have over 3,900 unique customers in Denmark, a strong returning customer base, and rapidly growing revenue. The company continues to expand with new units throughout Denmark and is actively investing to enable continued growth.