Brand Activation Manager at Bayer

Bravura Sverige AB · Freie Mitarbeit

Hornsbruksgatan 28, Stockholm, Schweden

Do you want to work with some of the market's strongest brands in health and wellness? At Bayer, you'll have a broad role where you're responsible for translating Nordic strategies into local activations that strengthen brands, drive sales, and create real market impact. Here you combine creativity, commercial thinking, and operational execution in an organization where collaboration and development are in focus. About the Position This is a direct recruitment, which means the recruitment process is conducted through Bravura and you'll be employed directly by Bayer. The position is a fixed-term employment replacing an employee on parental leave and is expected to last at least 12 months. About the Company Bayer is one of the world's largest consumer pharmaceutical companies and operates within Life Science with 150 years of core expertise in health and agriculture. Through innovative solutions, Bayer contributes to the development of tomorrow's products in consumer health. With the motto "Science for a better life," the company works to improve people's health and well-being. You'll become part of the Consumer Health business and a Nordic team that works closely with both market and sales organizations. The team is characterized by collaboration, lack of pretension, and a shared commitment to creating growth for well-known health and self-care brands. Key Responsibilities As Brand Activation Manager, you're responsible for translating Nordic category and brand strategies into local market plans for the Scandinavian market. The role has a clear commercial focus where you work closely with both Sales and Marketing to create activities that strengthen the brand while driving sales. You drive and coordinate activations throughout the customer and purchase journey, from insight and idea to implementation and follow-up. This can include digital campaigns, influencer marketing, content adaptation for different channels, product launches, or activities aimed at pharmacies and other key audiences. The role involves significant personal responsibility and suits you if you thrive with both setting direction and making things happen. An important part of the role is working data-driven and insight-based to identify business opportunities, track results, and optimize activities over time. You collaborate daily with internal specialist functions, Nordic and global teams, and external agencies and partners. In the role, you will, among other things: Develop and implement local brand and activation plans based on Nordic strategies Plan, coordinate, and follow up integrated 360-degree campaigns and product launches Work with digital marketing, content adaptation, web, and influencer marketing Analyze consumer insights, market data, and campaign results to optimize efforts and investments Collaborate closely with Sales, Brand Managers, agencies, and other internal functions to ensure effective commercial activities Education, Experience, and Personal Qualities Academic education in marketing, economics, or another relevant field Experience with brand work, market activation, or similar role in FMCG, Consumer Health, or related industry Experience planning and implementing integrated ATL and BTL activities Good understanding of digital marketing and digital channels Experience with project management and cross-functional collaboration Good business understanding and experience working toward commercial goals Very good communication skills in Swedish and English We also consider it advantageous if you have: Experience from OTC, over-the-counter medicines, or Consumer Health Experience with influencer marketing Experience working in a Nordic or international organization To succeed in the role, we see that you're someone who thrives at the intersection of marketing and business. You have the ability to create a clear narrative from insight and strategy to concrete activity and results. You translate strategies into concrete market activations and are equally comfortable in the planning phase as in practical implementation. With structure, initiative, and strong execution power, you ensure that activities are carried out with high quality and achieve the desired impact. You're organized and comfortable managing multiple parallel projects simultaneously. Since the role involves many contact points, you need to be skilled at building relationships and creating trust with both internal and external stakeholders. We also believe you're curious and unpretentious, with a willingness to test new ideas and develop work methods. At the same time, you have the ability to navigate in a regulated environment where quality and accuracy are important. Other Information Start: By agreement | Location: Solna, Stockholm | Salary: By agreement We use a competency-based methodology in all recruitment processes to ensure unbiased selection. We also work with continuous selection, which means we remove the ad when sufficient candidates have applied. If you become relevant for the position, we'll contact you for an initial phone interview. Whether you move forward in the process or not, you'll receive feedback on your application. Questions? Feel free to reach out! 📧 [email protected] 📞 010-171 47 10 We recommend that you submit your application as soon as possible as we conduct continuous selection. Welcome with your application! #Specialist