Digital Communications Analyst

Läkemedelsverket · Vollzeit

Uppsala, Schweden

At the Medical Products Agency (Läkemedelsverket), we make a difference together. In life and for life. We work for the health of people and animals, for a better Sweden today and in the future. Would you like to contribute to developing the agency's digital services that make a difference for people, healthcare, and businesses? Our Operations Our websites and digital services are an important part of our societal mission and are used daily by citizens, healthcare professionals, businesses, and other government agencies. To remain modern and meet increasing demands for accessibility, relevance, and user experience, we continuously develop our digital channels. Data-driven insights are essential for making the right decisions and creating the best possible user value. That's why we're now looking for a digital analyst who wants to help develop our approach. You'll be part of the communications function and work closely with communications specialists, web editors, developers, business specialists, and other key personnel at the agency. Your Responsibilities As a digital communications analyst, you'll play a central role in developing the agency's websites, digital services, and digital communication. You'll contribute to making our services more targeted, user-friendly, and efficient by analyzing user behavior and digital data. You'll be responsible for developing the agency's web analytics methods and ensuring that data is used as a natural decision support in our digital development. The role also involves participating as a driving force in the strategic development of our digital channels. Your work will include: developing goals, KPIs, and measurement strategies for our digital channels leading the work of creating and further developing channel strategies for the agency's digital channels developing content strategies that ensure communication is based on user needs, business goals, and data-driven insights managing our web analytics tools and establishing and teaching effective methods for data collection, quality assurance, and visualization of web statistics identifying areas for improvement and translating analyses into concrete improvement suggestions preparing analyses, reports, and decision-making materials for management and operations managing technical SEO and contributing with content stakeholders to the development of editorial SEO following developments in digital analytics, AI-based search services, and new search behaviors to develop the agency's digital visibility participating in agile development and maintenance teams and contributing to planning, prioritization, and monitoring of digital development initiatives Your Background We're looking for someone with: relevant academic education in, for example, systems science, web, IT, statistics, or other education that the employer considers equivalent several years of experience with qualified web analytics work experience developing measurement strategies and analyzing digital user behavior experience with analytics tools such as Matomo, Google Analytics, or equivalent basic knowledge of UX, web strategy, and digital accessibility experience with data visualization tools experience with tag management very good ability to express yourself in Swedish and good ability in English, both orally and in writing It's advantageous if you also have experience with: SEO and technical optimization HTML and web publishing UX analysis or user testing working in the public sector developing channel strategies or content strategies for digital channels how AI-driven search engines and generative AI services affect digital visibility, search behavior, and web analytics communications analysis and understanding of how target audience, message, channel, and communication goals affect analysis and interpretation of results Your Personal Qualities We're looking for someone who is curious, analytical, and development-oriented. You're driven by understanding user behavior and translating data into insights that lead to improvements. You work in a structured and independent manner, take responsibility for your assignments, and have the ability to prioritize and move your work forward. At the same time, you enjoy collaborating and building good relationships with colleagues from different parts of the organization. You have a good ability to lead and inspire others, even without formal management responsibility, and are motivated by building up, developing, and continuously improving working methods and operations. You take initiative, create engagement, and inspire others to contribute to common goals. You have pedagogical skills and can make complex information understandable by presenting analyses, conclusions, and recommendations clearly, adapted to the audience. We also see that you have a holistic perspective and understand how digital analytics, channel development, and content strategy together contribute to both business value and a better experience for our users. We place great importance on personal qualities. Good to Know Application deadline: 2026-10-01 Employment form: Permanent Start date: By arrangement Department: Communications Function Case number: 2.4.1-2026-072594 We apply a 6-month probationary period. We value diversity and welcome applicants with different backgrounds. At the Medical Products Agency, you'll have good conditions for work-life balance. We offer you, among other things, flexible working hours, favorable vacation terms, wellness benefits, and wellness activities during working hours. To the extent that work tasks allow, there is an opportunity to work partially remotely by arrangement with your manager. Read more about the benefits you receive from us here: https://www.lakemedelsverket.se/sv/om-lakemedelsverket/jobba-pa-lakemedelsverket/formaner-hos-oss The Medical Products Agency is a crisis preparedness authority, which means we conduct certain background checks in connection with recruitment. You will need to prove your identity and provide copies of diplomas and relevant certificates if called for an interview. All permanent staff at the Medical Products Agency are war-registered within the agency. Contact You're welcome to contact Acting Communications Director Helena Jönzén. You can also contact the union representatives Jonas Walldén, Saco, and Pia Wictor, ST. We can all be reached at phone 018-17 46 00 or by email [email protected]. We look forward to your application! This recruitment is conducted entirely by the Medical Products Agency. We therefore ask that you refrain from calling recruitment firms and advertising sales representatives.