Customer Insight & Customer Journey Specialist

Kraftringen Energi AB (publ) · Full-time

Råbyvägen 37, Lund, Sweden

Your future team My name is Olle Eliasson, and I will be your direct manager. You report directly to me, responsible for Kraftringen's customer center, where we bring together sales, marketing, customer service, and digital customer interfaces. You'll be part of a team of about seven people working to create the conditions for a fantastic customer experience for Kraftringen's customers. You collaborate with other roles within customer journey, CRM, and digital customer interfaces that are critical to Kraftringen and our customers. Your role with us We want to use customer data more intelligently to create better customer experiences and more relevant customer journeys. The role ensures that customer data doesn't remain locked in systems and analyses, but is translated into relevant customer journeys, recommendations, and communications that help our customers make better decisions and gain greater value from their situation. We're looking for an operational person who wants to help develop how we work with customer data, segmentation, and customer journeys. In this role, you'll become our Microsoft Customer Insight specialist and work at the intersection of customer data, systems, customer experience, and business development. You're responsible for translating customer and business needs into segmentation, customer journeys, communications, and follow-up. You work closely with the customer journey manager and the business operations. While the customer journey manager drives improvement agendas, priorities, and change initiatives, you translate needs and ideas into concrete solutions in Customer Insight. This role suits you if you enjoy combining data, system understanding, and customer perspective to create real impact for both customers and the business. Your role includes, among other things: Work operationally in Microsoft Customer Insight Build and develop segmentation, audiences, and customer journeys Understand and manage relationships between data sources, data flows, and customer logic Translate customer and business needs into automated customer journeys and communications Follow up on results and recommend improvements based on data and customer behavior Contribute to developing our approach to customer data, customer experience, and customer communications In this role, you use communication as a tool for improvement. You're creative and can develop customer-focused texts that explain, guide, and help customers in various situations. Who are you? We believe you're an analytical and curious person with a strong interest in understanding how data, systems, and human behavior are connected. You like to understand why customers act as they do, not just what they do. To thrive in this role, we believe you want to understand how information flows between systems and is used in the business, that you're structured and thorough, and can translate complex information into clear and helpful communication. You're driven by creating improvements and motivated by seeing how data and insights lead to concrete results. You're solution-oriented and enjoy testing, learning, and continuously improving. If you're also operationally minded and like to do and see results that create real change, we think you'd be a great fit for our team. To succeed in this role, we see that you have: Relevant academic education in, for example, systems science, information systems, industrial economics, data/analytics, or similar Experience working with CRM, Customer Insight, Marketing Automation, or similar platforms Practical experience working with customer data, data flows, and segmentation logic between different systems, and understanding of how this impacts audiences, customer journeys, and customer communications Experience with segmentation, audience logic, and customer journeys Good knowledge of Swedish and English in speech and writing It's a plus if you have experience with: Microsoft Customer Insight Marketing automation and Customer Data Platforms (CDP) Qlik, Power BI, or other analytics tools Digital and data-driven operations What we offer you It takes courage to lead the energy transition. And that courage exists here, at Kraftringen. We believe a strong energy system starts with employees who have the conditions to feel good and create balance between work and leisure. That's why we offer benefits that support a sustainable working life for everyone who works with us. As an employee, you also have access to our benefits portal where you can easily see your benefits. Here you have the opportunity to grow in an organization that drives the energy transition forward, while becoming part of a culture where collaboration, safety, and respect for each other permeate everyday life. Together we build the energy solutions of the future – for people, society, and future generations. Does this sound interesting? The final application deadline is September 13, 2026, but don't wait to submit your application! We work with continuous selection and interviews, which means the position may be filled before the final deadline. You apply by submitting your CV and answering our selection questions. The questions replace the cover letter and help us get to know you better. When you submit your application, your personal information is automatically masked in our system. This way, we can focus on qualifications in the first selection. It's part of our work to contribute to increased equality, diversity, and inclusion. If you have questions about the position, contact recruiting manager Olle Eliasson, Customer Center Manager, [email protected]. If you have questions about our recruitment process, contact Jennie Berne, HR Business Partner, [email protected]. Other We conduct background checks on final candidates. Drug and alcohol testing may occur. Kraftringen is part of Sweden's total defense, which means all permanent employees are assigned to war placement in accordance with the Law on Total Defense Obligation (1994:1809). We kindly but firmly decline contact from recruitment firms and advertising sales representatives. Welcome to a place to grow!