Sales Representative for Fruktdealen in Gothenburg

Wise Group AB · Full-time

Kungsgatan 20, Göteborg, Sweden

Do you want to sell a product that nearly every workplace can relate to and that creates well-being and value for everyone in the office? We're now looking for you – someone who loves creating deals from the ground up: finding customers, booking meetings, going out, demonstrating value, and closing the deal. About the Role This is a role for someone who genuinely loves sales. Not just customer relationships and nice words, but the actual work: activity, follow-up, energy, persistence, and the drive to win deals. Gothenburg is more or less an untapped market for us at Fruktdealen. There are many companies here, great potential, and a concrete product. This is a pure new business development role where your mission is to build up our local business in Gothenburg. You won't be taking over an existing customer base and you won't be relying on a large stream of warm leads. Here it's about creating the opportunities yourself. You will identify new companies, find the right contact person, book meetings, go out with sample boxes, leave quotes, and follow up until the deal is done. We sell recurring deliveries of fruit, milk, snacks, breakfast items, and other office-related solutions to businesses. Customers can range from small owner-run companies to larger offices, and the decision-maker can be an Office Manager, receptionist, HR manager, Facility Manager, CEO, or owner. The product is easy to understand, but the role requires activity, courage, and persistence. Fruit at work is important to many employees, but it's not always at the top of the decision-maker's list. That's why you need to create interest, find the customer's pain point, and show why Fruktdealen is a better alternative. In the role, you will, among other things: Find new potential customers in the Gothenburg area Prospect using CRM data, your own observations, tips, networks, and local knowledge Call, book meetings, and make spontaneous visits when it's the right way in Go out with sample boxes and showcase Fruktdealen's offering on-site Understand the customer's current solution and identify relevant improvement points Create and send quality quotes Follow up on business opportunities in CRM Build up a local customer base from scratch The focus is on Gothenburg and surrounding municipalities, roughly from Kungsbacka to Kungälv. You will work from our newly opened office in Marieholm, where you'll sit close to the regional manager and local operations, and report to CEO and co-owner Mikael Engqvist. There's a lot of freedom here, but also clear expectations. Activity needs to happen every week. The right person will quickly be able to get to meetings, send out quotes, build a pipeline, and close deals. Your Profile We're looking for someone with a natural rhythm to you. You're socially confident, forward-thinking, and not afraid to make contact. You don't need an extensive academic background or a perfect CV. What matters is how you approach the job and what energy you bring. You love the feeling of getting a yes – a signature! You enjoy creating deals, building a pipeline, and seeing direct results from your own effort. You also understand that sales isn't always about pushing harder, but about listening, being smart, finding the right angle, and following up. This could work for you if you currently work, or have previously worked, as, for example, a meeting booker, telemarketer, field sales representative, DVH salesperson, district sales representative, or in another role where you're used to high activity, clear targets, and many nos on the way to a yes. For you to thrive and succeed, we believe you: Have experience in sales, meeting booking, or other activity-driven customer engagement Are used to contacting new customers Thrive with creating your own pipeline Have high energy and like a straightforward, concrete work approach Dare to be creative in your prospecting Are persistent when a deal requires multiple attempts Are attentive and can adapt your sales approach based on the customer Have a B-class driver's license Can work on-site in Gothenburg and visit customers in the region This isn't the right role for you if you want ready-made leads or a maintenance-focused sales position. It's the right role for you if you think: "Give me the market, and I'll handle the rest." About Fruktdealen We are an entrepreneurship-driven company that sells fruit, milk, snacks, breakfast items, and other office-related solutions to businesses. The company had a turnover of approximately 70 MSEK during 2025 and continues to grow. What characterizes us is high activity, short decision-making processes, and a strong drive for deals. There's still plenty of entrepreneurial spirit here. We're a company where people who care, take responsibility, come up with ideas, and want to move forward are appreciated. An important part of our offering is that we handle the entire chain ourselves – from purchasing to final delivery. This gives us control over quality, service, and customer experience. For the customer, it means being able to reach someone, get answers, and get help when something needs to be solved. We're proud of that! Read more about us at fruktdealen.se What We Offer You'll get a role where your own effort makes a difference. You'll get to be part of building up our business in Gothenburg and work with a product that's easy to understand, simple to demonstrate, and relevant to many companies. We offer a fixed salary combined with a commission model where strong performance is clearly visible and you have good opportunities to influence your own income. We reward people who perform. If you do a good job, take responsibility, and show initiative, there are excellent opportunities to develop with the company over time. Application Ready to be part of this? We look forward to your application! In this recruitment, Fruktdealen is working with Johanna Nygren at Wise Sales. We don't accept applications via email. Instead, you apply easily with your CV or LinkedIn profile at wise.se. Do you have questions about the process or the role? Contact Johanna at [email protected] We interview on a rolling basis and the position may be filled before the final application deadline. Keywords: field sales, new business sales, sales representative, B2B sales, meeting booker, telemarketer, district sales representative, Gothenburg, prospecting, new customer development, Pipedrive, subscription sales, office services, facility services, fruit at work, corporate sales, B2B.