Performance Marketing Specialist

D36 productions AB · Full-time

DRAGARBRUNNSGATAN 36 C, UPPSALA, Sweden

We are looking for a Performance Marketing Specialist who wants to take significant responsibility for our clients' growth. At ARTi, we help companies grow by understanding how people search, choose, and convert. We work with everything from SEO and advertising to web, conversion, digital strategy, and AI. Now we're looking for someone who wants to take responsibility for performance marketing and help our clients get more impact from their advertising. This is not a role where you just manage ad accounts. You become an important part of the client's team and are expected to understand their business, identify opportunities, and drive the work forward. What you will do You will work operationally and strategically with our clients' advertising, primarily in Google Ads and Meta Ads, but also other channels as needed. You will, among other things: Own strategy, structure, and ongoing optimization of Google Ads and Meta Ads. Build and develop campaigns in Google Ads, such as Search, Shopping, Performance Max, and YouTube. Plan, build, and optimize advertising on Meta based on target audiences, creative materials, and the client's business goals. Track results based on relevant KPIs and profitability metrics. Identify what limits growth, profitability, or the ability to scale. Provide insights, recommendations, and concrete next steps for the client. Ensure that measurement and conversion tracking provide a solid foundation for decision-making. Work closely with the client and be confident in both explaining, recommending, and challenging. Test and develop new approaches, automations, scripts, and AI tools. Contribute to developing ARTi's offerings and methods within performance marketing. Other platforms may also become relevant when the client's business requires it, such as Microsoft Ads, LinkedIn, TikTok, or Reddit. We are looking for you You are analytical and curious. You want to understand why something works, not just observe that it does. You dare to challenge assumptions and use data to make better decisions. You are also self-driven. You don't wait for the client to tell you what the next step is; instead, you see opportunities, problems, and changed circumstances yourself and drive the work forward. We believe you have: At least three years of experience with Google Ads and Meta Ads, from an agency or client side. Experience independently managing client advertising. Good understanding of KPIs such as ROAS, CAC, CPA, conversion rate, and profitability. Experience with Google Merchant Center, product feeds, and feed optimization. Good understanding of GA4 and conversion tracking. Ability to recognize when data or measurement cannot be trusted. Experience presenting results and recommendations to clients. A genuine interest in AI and how technology is changing digital marketing. Very good Swedish and English in speech and writing. You don't need to be a specialist in everything. However, we want you to be curious enough to understand the big picture and confident enough to say when something needs to be investigated further. AI is changing the job. We want you to be part of it. ARTi is built on the conviction that AI is changing how companies need to approach their digital presence. The same applies to performance marketing. So we're not just looking for someone who understands today's advertising. We're looking for someone who is curious about what comes next and who wants to test how AI, automation, and new tools can make us better. But for us, AI is not about replacing expertise. It's about enhancing it. At ARTi You get a role with significant responsibility and the opportunity to influence both our clients' results and how we develop ARTi. You will work closely with clients and be involved throughout the entire process from analysis and strategy to implementation and follow-up. We believe in short decision-making processes, unpretentiousness, and allowing people the space to become really good at what they do. We also believe work should be fun.