Marketing Strategist at Länstrafiken

Description:

Are you an experienced marketer ready for your next challenge and excited about creating something new? Is digital marketing your home field, and do you thrive best when turning ideas into action? Then you might be the person we're looking for. We want more people in Norrbotten to choose the bus, so we're looking for someone who loves a challenge and has many years of experience creating successful campaigns that have generated growth and expanded our customer base. This is a new role in a small department where the work is operational and varied. To succeed, you need to be equally comfortable with analytics tools and strategic work as you are with implementing plans and following up on results. About the Role As a Marketing Strategist with us, you'll play a key role in increasing public transportation usage in Norrbotten. Through data-driven insights, target group analysis, and well-targeted campaigns, you'll contribute to more people choosing to travel by public transit while strengthening our brand. This is a role for someone who enjoys combining analysis with execution. One day you'll dive into data, target groups, and campaign results to identify new opportunities. The next day you'll work operationally setting up campaigns and planning marketing activities. It's important that you roll up your sleeves and help out wherever needed, whether that's coordinating an activity, preparing for a trade show, or launching a campaign. An important part of the assignment involves understanding our passengers' behaviors, identifying development opportunities, and translating insights into activities that create measurable results. You're responsible for planning, implementing, and following up on marketing activities across both digital and traditional channels. With support from data, customer insights, environmental monitoring, and ongoing follow-up, you'll analyze the impact of our efforts. You'll develop and present ongoing reports, identify trends, and provide recommendations on channel selection, target groups, and future marketing activities. You work results-oriented and ensure that our decisions and priorities are based on facts, which helps our marketing investments achieve maximum impact. You'll work closely with colleagues in communications and passenger services, as well as external partners. Together, you'll create consistent and relevant communication that strengthens our relationship with passengers and contributes to Länstrafiken's long-term development. About You We're looking for someone who is driven, commercially minded, and curious about human behavior. You're motivated by understanding what creates results and have the ability to translate data and insights into concrete activities. At the same time, you're someone who naturally takes initiative, gets things done, and enjoys working close to operations. To succeed in this role, you have a relevant academic background in marketing, communications, or business, plus several years of experience in qualified marketing work. You have strong knowledge of digital marketing, customer journeys, CRM, channel strategy, and analytics tools, and you're accustomed to working data-driven, following up on results, and developing marketing initiatives based on insights and facts. As a person, you're self-driven, unpretentious, and action-oriented. You combine strategic thinking with an operational drive and have no problem switching between long-term development work and practical execution. You build trust in collaborations, thrive in a development-oriented environment, and enjoy working with others toward shared goals. Why Choose Länstrafiken in Norrbotten? Now is an exciting time to join Länstrafiken in Norrbotten! We've begun a development journey where we're investing in our quality, our people, and above all in increasing public transportation usage in Norrbotten. Public transportation is a cornerstone of a well-functioning society and a vibrant region. Working at Länstrafiken means being part of something larger. We're the hub of the region's public transportation, and our mission is to create accessible and climate-smart journeys that make everyday life easier for everyone living and working here. We're just over 50 dedicated colleagues working together for a more sustainable and accessible Norrbotten. Our headquarters are in Överkalix, but our efforts make an impact throughout the region. We Offer, Among Other Things · A mission critical to society where your work makes a concrete difference every day. · The opportunity to influence the development of future public transportation, both strategically and operationally. · Secure employment terms and competitive health-promoting benefits. · Flexible working arrangements that make it easier to balance everyday life. Work Location Position at our headquarters in Överkalix or Luleå. Application In this recruitment, we're collaborating with Culpeo People & Culture Partner. Deadline for applications is August 16, 2026. Since this recruitment takes place during summer and vacation periods, we're working with an extended application period. Selection and feedback may occur continuously, but parts of the process will also continue after the application period has ended. For questions, contact Emma Stenberg, [email protected] or John Bergmark, [email protected] We look forward to receiving your application!Are you an experienced marketer ready for your next challenge and excited about creating something new? Is digital marketing your home field, and do you thrive best when turning ideas into action? Then you might be the person we're looking for. We want more people in Norrbotten to choose the bus, so we're looking for someone who loves a challenge and has many years of experience creating successful campaigns that have generated growth and expanded our customer base. This is a new role in a small department where the work is operational and varied. To succeed, you need to be equally…

Overview

Type

job

Status

active

Visibility

public

City

Överkalix

GPS

66.416667, 22.5copyopen in

Email

Show email

Views

6

Published

30. 6. 2026

Edited

23. 7. 2026

Specifications