About Sunmedic
Sunmedic is a forward-thinking medical device company dedicated to delivering innovative, safe, and effective products for patients. We're seeking a results-driven Marketing Specialist to join our team and help grow our brand, generate demand, and support product launches across markets. This role offers the opportunity to shape go-to-market strategies, collaborate with cross-functional teams, and play a pivotal role in bringing life-saving devices to patients.
What you'll do
Develop and execute integrated marketing campaigns across digital and traditional channels to drive product awareness and demand.
Collaborate with Product manager, Sales, Regulatory, and Medical Affairs to create compelling messaging, positioning, and value propositions for target segments.
Manage content creation (website, blogs, case studies, brochures, social media) and lifecycle activities aligned with product launches and lifecycle management.
Plan and optimize digital marketing efforts (SEO/SEM, social media, analytics) to achieve lead generation and pipeline goals.
Analyze market trends, customer insights, and competitive landscape to inform strategy and tactics.
Support events, webinars, and trade shows; coordinate collateral and speaker opportunities.
Measure, report, and optimize campaign performance with clear KPI dashboards.
Own marketing strategy: develop and drive market strategy and action plans for growth aligned with company objectives.
Marketplace planning and execution: plan, prioritize, and follow up on activities (channel strategy, campaigns, launches).
Marketing of new wound care products: take primary responsibility for planning and executing marketing activities for new products (go-to-market, launch plans, campaigns, and materials).
Commercial development: contribute to pipeline/lead generation targets, sales growth, and increased market share (together with distributors).
Segments and target audiences: develop segmentation and ensure messaging and offerings align with the needs of relevant target audiences.
Brand and positioning: ensure brand platform and communication are consistent and clear.
Ensure regulatory and compliance: Ensure brand consistency and adherence to regulatory/compliance considerations in marketing materials.
Market knowledge and analysis: monitor market data, customer insights, and competitive landscape and translate this into improvements.
Budget and KPIs: manage marketing budget and report on KPIs and results (ROI, lead flows, conversion, impactful activities).
Internal coordination: close collaboration with production, quality/QA, logistics, product development, and management to ensure market plans are executable and of the right quality.
Who you are
A creative, data-driven marketer with a growth mindset and a collaborative approach.
Strong storyteller who can translate complex medical device value into clear, compelling messaging.
Results-oriented with excellent project management and prioritization skills.
Comfortable working in a fast-paced environment and cross-functional teams.
Clear communicator with the ability to engage both technical and non-technical stakeholders.
What you have
Education: Bachelor's degree in Marketing, Communications, Business, Life Sciences, or a related field.
Experience: >2 years of marketing experience, preferably in medical devices or healthcare; B2B experience a plus.
Digital skills: Proficiency with marketing automation (e.g., HubSpot, Marketo), CRM (e.g., Salesforce), Google Analytics, SEO/SEM, and social media management.
Language: Proficiency in English (written and spoken); additional languages a plus.
Skills:
Strong written and verbal communication; compelling content creation.
Ability to analyze data, derive insights, and translate into action.
Project management, budgeting, and vendor coordination abilities.
Design sense for basic visuals or familiarity with design tools is a plus.
Knowledge of regulatory considerations for medical devices in marketing materials is a plus.
Nice-to-have
Experience supporting product launches or lifecycle marketing in a regulated industry.
Experience with events, webinars, and field marketing.
Knowledge of ISO 13485-related processes or quality systems awareness.
What we offer
Competitive salary and benefits.
Flexible work arrangements and a collaborative, innovative culture.
Opportunities for professional growth and meaningful impact in the medical device field.
How to apply
Share your resume/CV and a brief cover letter outlining your marketing experience and why you're interested in Sunmedic to [email protected]. If you'd like, include links to notable campaigns, case studies, or programs you've led.
Open to all
We focus on your skills, not your other circumstances. We're open to adapting the role or workplace to your needs.About Sunmedic
Sunmedic is a forward-thinking medical device company dedicated to delivering innovative, safe, and effective products for patients. We're seeking a results-driven Marketing Specialist to join our team and help grow our brand, generate demand, and support product launches across markets. This role offers the opportunity to shape go-to-market strategies, collaborate with cross-functional teams, and play a pivotal role in bringing life-saving devices to patients.
What you'll do
Develop and execute integrated marketing campaigns across digital and traditional channels to drive…