Marketing and Sales Coordinator at Länstrafiken Kronoberg

In Region Kronoberg, we work to ensure that people in the region can live a safe and sustainable life. Every day we meet the people of Kronoberg in healthcare, public transportation, and in work related to regional development. Here ideas are valued, there are great opportunities for development, and a workplace culture that is welcoming, open, and marked by kindness. Länstrafiken Kronoberg is a department within Region Kronoberg. Our mission is to contribute to good travel opportunities in the region by offering well-functioning public transportation and special transportation services for municipalities that have tasked us with procuring and delivering paratransit services and school transportation. Would you like to develop our corporate sales while using CRM, customer data, and digital tools to create better customer relationships and smarter sales? Do you enjoy combining business drive with analysis and development? The Marketing and Sales Department is now seeking a driven and development-oriented marketing and sales coordinator who wants to take clear responsibility for our corporate sales while also developing how we work with CRM, customer data, and digital tools. We offer you a developing role with significant independent responsibility, where you get to combine sales, CRM, customer relationships, analysis, and digital development. You will be part of an engaged team working to get more people to choose public transportation and to create sustainable and relevant travel opportunities in Kronoberg. 1 position(s). DUTIES As a marketing and sales coordinator, you will be an important part of our work developing relationships with both private customers, businesses, and partners. You work closely with colleagues in the Marketing and Sales Department, but have independent responsibility for developing relationships with our corporate customers and creating new business opportunities. A central part of the role is developing Länstrafiken's corporate sales. You actively work to identify and pursue new corporate customers, develop existing customer relationships, and sell our offerings. This includes booking and conducting customer meetings and company visits, understanding customer needs, presenting solutions, and following up on sales. You also work to develop our offerings and working methods for corporate customers and contribute to ensuring that our digital solutions meet customer needs. Another important part of the role is CRM and customer data. You work operatively and with a development focus on our CRM system and ensure it is used in a way that supports sales and business objectives. This could include structuring and quality-assuring customer data, making selections and segmentations, preparing materials for customer engagement, and planning and following up on targeted activities. By combining sales work with data and analysis, you contribute to us being able to work more effectively with our customers and identify new business opportunities. The role also involves driving or participating in development initiatives within marketing and sales. We envision you working with colleagues to continue developing how we use digital tools and AI to streamline processes, analyze customer data, and create better customer dialogue. In this role you will, among other things: - take responsibility for and develop Länstrafiken's corporate sales - identify, pursue, and develop new and existing corporate customers - drive and develop our CRM system work - work with customer data, target groups, segmentation, and analysis - prepare materials for customer engagement and targeted sales and marketing activities - drive or participate in projects and development initiatives within marketing, sales, and CRM - use digital tools and AI support to analyze and develop sales work QUALIFICATIONS We are looking for someone who is business-driven, self-directed, and development-oriented. You enjoy building relationships, contacting customers, and driving business forward, while also seeing the value of structure, data, and follow-up. You are comfortable in customer dialogue and have an ability to understand customer needs and translate them into relevant solutions. You take responsibility for your work, work in a structured manner, and have the ability to independently plan and prioritize your activities. You are communicative, relationship-building, and solution-oriented, take initiative, and collaborate well with others. You also enjoy working analytically. You use customer and sales data to identify opportunities and translate insights into concrete activities. We would also like to see that you are curious about digital development and AI. You don't need deep technical expertise, but you have an interest in how new tools can be used in a responsible and practical way to create value in sales, customer dialogue, and analysis. We are looking for someone who has: - relevant post-secondary education in marketing, sales, economics, or another field that the employer deems equivalent - at least three years of experience with independent sales work or customer development - experience with B2B sales and working with all or part of the sales process, from prospecting and needs analysis to follow-up and closure - experience working operatively in CRM systems, for example with customer engagement, segmentation, campaigns, and follow-up - experience working with customer or sales data and ability to translate analyses into concrete activities - experience independently driving projects, development work, or similar initiatives - strong analytical skills - strong digital skills and good knowledge of Microsoft 365 or equivalent digital tools - strong ability to express yourself in Swedish, both orally and in writing - B-class driver's license Meritorious are: - experience with AI tools in, for example, data analysis and customer communication - experience with CRM development, system administration, or marketing automation Great weight will be placed on personal suitability. Salary form: Monthly salary. Employment form: Permanent employment. Duration: Permanent, start: As soon as possible. Selection is ongoing. Trial employment may be applied. Working hours: Daytime. The information you provide may be disclosed under public records regulations in accordance with the principle of public access, and your data is processed in accordance with the Data Protection Regulation (GDPR). We politely but firmly decline offers for advertising and recruitment services in connection with this announcement. To read more about applicable collective agreements and starting salary: https://www.regionkronoberg.se/jobb-och-utbildning/formaner/

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