Head of Direct Sales

Emploid AB · Full-time

Hyllie Stationsväg 31, Malmö, Sweden

If you are a commercial leader motivated by building teams, developing people, and delivering results, this position is right for you. Lynes Technologies is in an expansive phase and is now making a strategic investment in direct sales to larger enterprise customers. As Head of Direct Sales, you will play a central role in developing and have the opportunity to shape from the ground up the organization, culture, and working methods behind Lynes' continued growth. About the Company Lynes is a Swedish SaaS company that develops a comprehensive platform for business communication. In a single solution, it combines features such as PBX, mobile telephony, and Contact Center with AI-based functions such as transcription, text-to-speech, and Conversation Intelligence. The platform is used today by more than 8,000 companies, and the business grows through both partner sales and direct-to-customer sales. Lynes operates in multiple locations in Sweden, including Malmö, Stockholm, and Norrköping. With an in-house developed product, Lynes aims to modernize a traditional market through smart technology, high user-friendliness, and new AI solutions. As part of the next growth phase, the company is now making a major investment in direct sales with a focus on larger customers and more complex deals. About the Role As Head of Direct Sales, you are responsible for establishing and developing Lynes' new direct sales organization. You will be the first key hire for this initiative and will have significant authority to influence everything from team structure and culture to sales methodology, follow-up, and future hiring. Initially, you will work closely with Lynes Account Executives with a focus on creating an efficient and scalable structure. Subsequently, you will progressively build out the organization with expertise in areas such as BDR, Technical Sales Support, and Customer Success. In this role, you will, among other things: - Build up and develop the Direct Sales organization - Recruit, onboard, and develop new employees and functions - Create a performance-oriented culture with clear expectations and continuous coaching - Set sales targets, KPIs, and incentive structures - Own pipeline, forecasting, and sales results - Develop structures and processes for complex technical B2B sales - Ensure close collaboration between Sales, Customer Success, Product, and Marketing - Contribute to the company's overall commercial development The role reports directly to the CEO and you will become part of Lynes' management team. This is, in other words, a role for someone who wants to combine strategic influence with hands-on, operational leadership. About You We are looking for someone who has made the journey from operational sales to leadership and who still has a strong understanding of the salesperson's daily work. You have at least three years of experience as a sales manager or sales leader, preferably from a company offering a SaaS product, CRM system, or another technical solution with a complex sales process. You have experience recruiting and developing salespeople and know how to combine coaching-oriented leadership with clear demands and commercial expectations. You are a builder who appreciates the opportunity to create structure where not everything is yet defined, while at the same time understanding the importance of building a strong culture. It is a plus if you have previously built a sales organization or established new functions in areas such as BDR/SDR, Account Executive, or Customer Success. As a leader, you are modern, development-oriented, and present. You have the ability to bring people along while daring to set requirements and follow up on results. As a person, you are structured and analytical, but also entrepreneurial and comfortable with change. You are driven by developing both people, culture, and organization, and you thrive best when you get to be part of building rather than simply maintaining. Other Information Start: By agreement Location: Malmö Salary: Fixed + variable compensation Background checks will be conducted on candidates who proceed in the process. If you have questions about the position, please email the responsible recruiter Anders Romberg at [email protected]. Please specify which position you are applying for. We recommend that you submit your application as soon as possible as we make a continuous selection. Welcome with your application! Open to Everyone We focus on your skills, not your other circumstances. We are open to adapting the role or workplace according to your needs.