Area Sales Manager Sweden

Barona Teknik & Installation AB · Full-time

Malmö, Sweden

Area Sales Manager Sweden If you've built strong sales relationships within the food and beverage industry and know how to develop existing business while identifying new growth opportunities – this could be the role for you. Vikan is a leading international manufacturer of professional cleaning tools and hygiene solutions for the food and beverage industry, foodservice sector, Facility Management/cleaning industry, and public organizations worldwide. With a strong reputation for quality, regulatory compliance, and long-term customer relationships, Vikan builds its business on sales excellence, structured customer management, and market-driven growth. As Area Sales Manager for Sweden, you report to the Sales Manager Nordics and have full commercial responsibility for one of Vikan's most established and strategically important markets in the Nordic region. Sweden is a well-established market with a strong customer base, long-standing customer relationships, and high brand awareness. Your mission will be to build on these strengths by deepening relationships with existing customers, creating new business opportunities, and ensuring continued profitable growth in the Swedish market. This is a strategically important role that combines long-term customer development with hands-on fieldwork. The role involves significant responsibility and gives you the opportunity to directly impact Vikan's continued success in Sweden. You will work from a home office and have great freedom to plan your activities, manage your budget, and implement your sales strategy. The role includes full budget responsibility, annual contract negotiations, activity planning, and monthly reporting to the Sales Manager Nordics. You will work closely with the other Area Sales Manager in Sweden and collaborate with Area Sales Managers in the rest of the Nordic region. The position involves regular travel within southern Sweden, typically two to four days per week, and occasional travel to Scandinavian countries. We believe you are based somewhere between Jönköping and Malmö. If you're a self-driven sales professional who thrives with customers, has good understanding of the food and beverage industry, and is motivated by developing strategic customer relationships while managing your market – this could be the role for you. Your responsibilities You have both strategic and operational responsibility for Vikan's commercial presence in the Swedish market. Your main focus is the food and beverage industry, with complementary responsibility for foodservice, the cleaning sector, and public organizations. You strengthen Vikan's position in an already established market by developing existing customer relationships, increasing business with current customers, and identifying new opportunities within strategic segments, with particular focus on end-users in the food and beverage industry. You develop and manage sales relationships with key distributors and end-users. Approximately 70% of your time is spent with end-users and 30% with distributors. You execute and follow up on sales and marketing activities and work in a structured and documented manner in Salesforce CRM. You conduct facility visits, manage documentation related to regulatory compliance (DoC), and use Vikan's digital platforms to create value for customers and distributors. You lead regular business reviews with key decision-makers, summarize meetings, and ensure that the right internal Vikan resources are involved to support customer development and long-term partnerships. You conduct joint customer visits with the sales team and Vikan's application specialists to strengthen customer relationships and identify development opportunities. You provide training on products and hygiene concepts to key stakeholders, including distributors and end-users, with focus on products, regulations, food safety, and Vikan's digital tools. You develop and maintain the overall business plan for Sweden, produce monthly sales reports to the Sales Manager Nordics, and conduct quarterly follow-ups and adjustments to ensure continued profitable growth. You negotiate and secure mutually beneficial agreements with key customers on an annual basis in collaboration with the Sales Manager Nordics. You represent Vikan at industry trade shows, exhibitions, and customer events to strengthen the brand and contribute to continued growth in the Swedish market. Qualifications Solid and documented experience in B2B sales with proven results where sales targets are regularly met or exceeded. Previous experience from the food and beverage industry – this is a requirement for the position. Swedish as your native language and good professional communication skills in English. Documented ability to build, develop, and maintain long-term business relationships with distributors, key customers, and end-users. Strong commercial understanding and experience in both developing existing customer relationships and driving new business growth. Structured and independent working style with the ability to plan and drive work from a home office. Willingness and ability to travel within Sweden and, if needed, to other Scandinavian countries. Meritorious Experience with CRM systems, particularly Salesforce. Experience with ERP systems (Vikan uses AXAPTA) and/or Business Intelligence tools (Vikan uses Targit). Experience with hygiene regulations, cleaning concepts, or food safety standards within the food and beverage industry. Participation in trade shows and industry events within the food and beverage industry. Previous experience from a Scandinavian or international sales organization. We offer A strategically important role with responsibility for one of Vikan's strongest markets in the Nordic region. The opportunity to further develop an already established customer base while driving future growth. The flexibility to work from home and plan your own calendar and travels. Access to a well-known international brand with a strong market position in hygiene solutions for the food and beverage industry. Structured support through Vikan's Sales Excellence program, CRM system, and close collaboration with engaged sales colleagues and technical specialists. A role that combines strategic customer development, business development, and active fieldwork – perfect for someone driven by business and wanting to combine freedom with the opportunity to make a real difference. Take the next step in your sales career and submit your application today!