Skilled Outside Sales Representative - Customer-Focused & Business-Driven

We are one of Europe's leading textile service companies with over 175 years of experience in the textile industry. Our operations are built on the principle that textiles are maintained in service centers close to the customer. This allows us to quickly and cost-effectively meet customer needs, while minimizing transportation between customer and service center and keeping environmental impact as low as possible. Our work is guided by clear values: profitable growth, sustainability, long-term customer relationships, enthusiasm, and a strong commitment to continuous learning and development. We offer comprehensive solutions for cleanliness and furnishing of business premises, work clothes and protective equipment. Through our subsidiary Comforta, we also provide textile services for hotels and the healthcare sector. Lindström operates in 24 countries in Europe and Asia and is a rapidly growing international company. Our long-term goal is to continue geographic expansion and increase our market share. Success is built on well-developed and consistent work procedures that ensure high quality, responsible operations, and consistent service delivery in all countries where we operate. Drive complex B2B business with focus on value and relationships A key role in value-based sales - Are you driven by building long-term relationships and creating business based on value rather than price? Then this could be the role for you. We are seeking a business-driven sales representative for our High Value Sales team - a central role where you are responsible for the entire sales process, from initial contact to closing, with a focus on profitable growth and strong customer relationships. About the role As a sales representative with us, you work consultatively and long-term with B2B customers. You identify new business opportunities, develop your customer portfolio, and build relationships with decision-makers. By understanding the customer's business and needs, you develop solutions that create real business value. You drive new business through customer meetings, networking, and prospecting, while also developing existing customers. The role includes presentations, solution demonstrations, contract negotiations, and responsibility for business profitability. You work in a structured manner toward goals and KPIs, follow up on results, and use CRM as a natural tool. In close collaboration with internal teams, you ensure high quality in delivery. This role includes travel and you visit customers in the Gothenburg area. Travel to Malmö and Stockholm may also occur. About you You are an experienced B2B sales representative with strong business drive and experience handling complex deals. You work confidently with value-based sales and have the ability to translate customer needs into clear and convincing offers. As a person, you are communicative, relationship-building, and self-driven. You thrive with responsibility, work in a structured manner, and drive processes forward. You are motivated by results and have the perseverance required to succeed in a business-driven role. Experience with Challenger Sale or similar methodology is a merit. Qualifications Bachelor's degree in business, marketing, or similar Experience in B2B sales, preferably in the service sector Experience with data-driven follow-up and reporting Good understanding of value-based sales Experience with price discussions and complex deals Experience with CRM systems Fluent Swedish and good English in speech and writing B driver's license Why you should choose us With us, you get a key role in a growing sales team with great opportunity to influence both your own and the company's development. You work in a dynamic environment with clear goals, high pace, and great personal responsibility - with support from competent colleagues. We offer excellent opportunities for skills development and a workplace where long-term thinking, sustainability, and quality are in focus. Other information The position is located in Kungälv in our bright modern facilities and you work both from the office and with customers in the Gothenburg area. As mentioned, travel to Malmö and Stockholm may also occur. Working hours are Monday to Friday 08:00–17:00 and travel is a natural part of the role. You are covered by a collective agreement and are offered, among other things, wellness benefits and a company car. Application Would you like to help develop our customer relationships and contribute to our continued growth? We welcome your application! In this recruitment, Comforta is working with Barona. For questions about the position and recruitment process, contact recruitment consultant Agnes Hildén at [email protected]. We work with continuous selection, so we welcome your application as soon as possible. We do not accept applications via email due to GDPR. About Barona Barona is an international group with offices in 10 countries. In Sweden, we have offices in Stockholm, Gothenburg, Malmö, Falun, and Strömsund, among others, and deliver solutions in competence supply across the country. We offer our customers visionary and future-adapted partnerships and our employees exciting opportunities at all stages of their careers. Since our founding in Finland in 1999, our success has been built on our entire organization being customer-oriented and challenging traditional thinking regarding service offerings and business development. Through our focus on innovation and digitalization, we can constantly stay at the forefront of modern recruitment and staffing.

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