About the Role
As Sales & Marketing Manager at Fitness24Seven, you'll take on a key role in the Swedish organization with overall responsibility for driving sales, marketing, and commercial development. The role combines business acumen, brand building, and modern leadership where you set direction, develop your team, and ensure strategies translate into results.
You'll report to the Country Manager, be part of the Swedish management team, and work closely with both local and global functions. Together with your team, you're responsible for strengthening the brand, driving membership sales, and developing the local business across the entire customer journey, from traffic and lead generation to conversion, activation, and commercial partnerships. The team is also responsible for marketing planning and materials for the Norwegian operations, to a lesser extent.
You'll lead an engaged team with expertise in marketing, B2B sales, campaigns, and activation. The role has both a clear strategic focus and operational involvement in day-to-day work. You thrive working close to the business, prioritize the right initiatives, and create conditions for your team to succeed.
Your Key Responsibilities
Own the commercial strategy and execution of the company's growth plan for the Swedish market
Ensure that marketing, sales, and commercial activities work toward shared business goals
Develop local brand positioning and secure a cohesive customer experience
Prioritize, follow up on, and ensure execution of commercial initiatives
Work data-driven with KPIs, budgets, forecasts, and business tracking
Develop and implement local market and brand initiatives for Sweden, and provide relevant market support to the Norwegian operations
Ensure close collaboration between market, sales, and global functions
Secure clear and relevant positioning of Fitness24Seven in the Swedish market
Identify new commercial opportunities, partnerships, and growth initiatives
Lead, coach, and develop the sales and marketing teams
Create structure, clear priorities, and ways of working that enable long-term growth
Your Background
We believe you have experience leading marketing and/or sales work and enjoy a role where you can combine structure, business focus, and leadership. You like working close to the business and are motivated by developing both people and ways of working.
You likely have experience from a digital and consumer-focused business where marketing and sales work closely together. Experience from the fitness industry is not required—what matters most is that you understand how strong collaboration between sales, marketing, and customer journey contributes to business growth.
We'd love to see that you have:
Experience with commercial responsibility focused on growth and results
Experience with performance marketing and digital customer journeys
Experience with brand development and positioning
Experience with budget responsibility and KPI management
Experience with leadership and team development
Strong analytical skills and a track record of making data-driven decisions
Experience from subscription businesses, membership models, or other operations with recurring revenue is a plus
As a person, you're a confident and present leader who enjoys developing people. You build engagement by being responsive, coaching-oriented, and clear in your leadership. You thrive in an operations-focused role where you balance supporting your team in daily work, making decisions, and providing direction when needed. At the same time, you're business-minded, unpretentious, and motivated by developing both the business and the people around you.
Placement & Start
The role is based at the head office in Lund. The position is office-based, and we're looking for someone who thrives in an environment with high presence, close collaboration, and many points of contact throughout the organization. This role is not suitable for hybrid or remote work. This is a permanent position with a six-month probationary period.
Contact & Application
If you have questions about the role, you're welcome to contact the responsible recruiter, Zophia Karlsson at [email protected]
Since we conduct continuous selection, we'd appreciate receiving your application as soon as possible. During summer and vacation periods, feedback may take longer than usual. We look forward to hearing from you.
About Fitness24Seven
Fitness24Seven was founded with the vision of making fitness accessible to more people. Today, the company is one of the Nordic region's leading gym chains with operations in several markets and a strong offering that combines accessibility, simplicity, and the joy of working out.
Over the years, Fitness24Seven has built a well-known and appreciated brand focused on offering fitness on members' terms. At the same time, the company continues to evolve to meet new customer needs, changing behaviors, and increased expectations for the digital member experience.
The Swedish operations are in an exciting phase with a focus on continued growth, increased commercial development, and creating an even stronger and more cohesive customer journey. To succeed, Fitness24Seven is now looking for a Sales & Marketing Manager who wants to help shape the next chapter in the company's development.About the Role
As Sales & Marketing Manager at Fitness24Seven, you'll take on a key role in the Swedish organization with overall responsibility for driving sales, marketing, and commercial development. The role combines business acumen, brand building, and modern leadership where you set direction, develop your team, and ensure strategies translate into results.
You'll report to the Country Manager, be part of the Swedish management team, and work closely with both local and global functions. Together with your team, you're responsible for strengthening the brand, driving membership sales,…