REMOTE - PPC Specialist / Google Ads Specialist for International Client!

PPC Specialist – iGaming | Remote / Hybrid, Malta or Sweden Kamlin Careers is now recruiting, on behalf of an established international player in iGaming, a Swedish-speaking PPC Specialist with a strong interest in performance marketing and paid search traffic. The role focuses on the Swedish market and the upcoming regulated Finnish gaming market, and is perfect for you if you want to work operationally with PPC in an international and data-driven environment. The position can be performed remotely or hybrid from Sweden or Malta. About the Role: As a PPC Specialist, you work hands-on planning, building, optimizing, and monitoring paid campaigns for multiple brands and accounts within iGaming. Google Ads is the primary platform, along with Microsoft Ads. You work closely with the Head of PPC and become an important part of the company's continued PPC function development. Focus is on profitable growth, efficient budget management, and continuous optimization based on CPC, CPA, ROAS, FTDs, and conversion metrics. Your Main Responsibilities: Plan, build, and optimize campaigns in Google Ads and Microsoft Ads. Work with Search, Performance Max, App, Display, YouTube/Demand Gen, and relevant remarketing setups. Manage budgets, bidding strategies, keyword structure, match types, and negative keywords. Optimize ads, assets, and landing pages based on results and data. Analyze results and monitor CPC, CPA, ROAS, FTDs, conversions, and budget efficiency. Identify opportunities to scale campaigns while maintaining control over cost and player value. Adapt campaigns, budgets, and messaging for each market. Identify new opportunities in brand keywords, generic search terms, competitors, and remarketing. Work together with internal teams on tracking, creative, landing pages, SEO, and campaigns. Ensure correct tracking, reporting, and attribution with relevant stakeholders. Monitor search behavior, competitors, and market trends in Sweden and Finland. Ensure advertising follows internal guidelines and regulatory requirements. Continuously test new campaign structures, bidding strategies, audiences, and creative angles. Who Are They Looking For? We are primarily looking for you with genuine hands-on experience in Google Ads and a strong interest in PPC and performance marketing. We would like you to have: Approximately 2+ years of practical PPC experience, preferably in iGaming, casino, or sportsbook. Extensive practical experience with Google Ads. Understanding of performance metrics such as CPC, CPA, ROAS, and conversion. An analytical and commercial approach. Ability to independently work with optimization, analysis, and budget efficiency. Swedish as your working language. Good English for work in an international organization. Finnish is highly meriting, especially given the company's continued focus on the Finnish market. Even if you are earlier in your PPC career, you may be relevant provided you already have practical experience with Google Ads and a good understanding of PPC fundamentals. For more senior candidates, previous hands-on PPC experience from iGaming is highly meriting. Employment and Workplace Scope: Full-time Work arrangement: Remote or hybrid Location: Sweden or Malta Onboarding: Introduction to the company's brands, accounts, tracking, and internal processes together with the Head of PPC Development: Opportunity to gradually take on greater responsibility for PPC accounts, brands, budgets, and markets as the function grows Salary and other benefits: To be presented and discussed further during the recruitment process Employment also requires a valid passport and a current extract showing clean police conduct. Recruitment Process: The recruitment is handled by Kamlin Careers AB on behalf of our client. The process consists of: Initial screening and presentation via Kamlin Careers Interview with the Head of PPC Final interview with relevant decision-makers Selection and interviews are ongoing. We look forward to receiving your application!

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