Marketing Strategist at Länstrafiken

Popis:

Are you an experienced marketer ready for your next challenge and excited about creating something new? Is digital marketing your forte and do you thrive best when turning ideas into action? Then you might be the person we're looking for. We want to get more people in Norrbotten to choose the bus, so we're looking for someone who loves a challenge and has years of experience creating successful campaigns that have driven growth and expanded our customer base. This is a new role in a small department where the work is operational and varied. To succeed, you need to be equally comfortable with analysis tools and strategic work as you are at implementing plans and following up on results. About the Role As a Marketing Strategist with us, you'll have a key role in increasing public transportation ridership in Norrbotten. Through data-driven insights, target audience analysis, and well-targeted campaigns, you'll contribute to more people choosing to travel by public transport while strengthening our brand. This is a role for someone who enjoys combining analysis with execution. One day you dive deep into data, audiences, and campaign results to identify new opportunities. The next day you work operationally to set up campaigns and plan marketing activities. It's important that you roll up your sleeves and help out where needed, whether it's coordinating an event, preparing for a trade show, or getting a campaign off the ground. An important part of the assignment involves understanding our passengers' behavior, identifying development opportunities, and turning insights into activities that create measurable results. You're responsible for planning, implementing, and following up on marketing activities across both digital and traditional channels. With support from data, customer insights, environmental monitoring, and ongoing follow-up, you analyze the impact of our efforts. You develop and present ongoing reports, identify trends, and provide recommendations regarding channel selection, target groups, and future marketing activities. You work results-oriented and ensure that our decisions and priorities are based on facts, which helps our marketing investments achieve maximum impact. You work closely with colleagues in communications and passenger services as well as external partners. Together you create unified and relevant communication that strengthens our relationship with our passengers and contributes to Länstrafiken's long-term development. About You We're looking for someone who is driven, business-minded, and curious about human behavior. You're motivated by understanding what drives results and have the ability to turn data and insights into concrete activities. At the same time, you're someone who naturally takes initiative, makes things happen, and enjoys working close to operations. To succeed in this role, you have a relevant academic degree in marketing, communications, or economics and several years of experience in qualified marketing work. You have solid knowledge of digital marketing, customer journeys, CRM, channel strategy, and analytics tools, and are accustomed to working data-driven, tracking results, and developing marketing initiatives based on insights and facts. As a person, you're independent, unpretentious, and action-oriented. You combine strategic thinking with an operational drive and have no problem switching between long-term development work and practical implementation. You build trust in collaborations, thrive in a development-oriented environment, and appreciate working together with others toward common goals. Why Choose Länstrafiken in Norrbotten? Right now is a very exciting time to join Länstrafiken in Norrbotten! We've begun a development journey where we're investing in our quality, our staff, and above all in increasing public transportation ridership in Norrbotten. Public transportation is a cornerstone of a well-functioning society and a vibrant region. Working at Länstrafiken means being part of something bigger. We are the hub of the region's public transportation, and our mission is to create accessible and climate-smart journeys that make everyday life easier for everyone who lives and works here. We're just over 50 dedicated colleagues who work together for a more sustainable and accessible Norrbotten. Our headquarters is in Överkalix, but our efforts make an impact throughout the region. We Offer A socially important mission where your work makes a concrete difference every day. Opportunity to influence the development of future public transportation, both strategically and operationally. Secure employment terms and competitive health-promoting benefits. Flexible work arrangements that make it easier to balance your everyday life. Work Location Position at our headquarters in Överkalix or Luleå. Application In this recruitment, we're working with Culpeo People & Culture Partner. Application deadline: August 16, 2026. Since the recruitment is taking place during summer and vacation periods, we're working with an extended application period. Selection and feedback may occur on an ongoing basis, but parts of the process will also continue after the application period has closed. For questions, contact Emma Stenberg, [email protected] or John Bergmark, [email protected] We look forward to your application!Are you an experienced marketer ready for your next challenge and excited about creating something new? Is digital marketing your forte and do you thrive best when turning ideas into action? Then you might be the person we're looking for. We want to get more people in Norrbotten to choose the bus, so we're looking for someone who loves a challenge and has years of experience creating successful campaigns that have driven growth and expanded our customer base. This is a new role in a small department where the work is operational and varied. To succeed, you need to be equally comfortable with…

Přehled

Typ

job

Stav

active

Viditelnost

public

Město

Luleå

GPS

65.581727260541, 22.135301120422kopírovatotevřít v ▾

Email

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Telefon

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Zobrazení

1

Publikováno

1. 7. 2026

Upraveno

27. 7. 2026

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