Do you want to develop how CRM is used to create smarter member journeys and data-driven marketing?
Swedish Tourism Association (STF) is now seeking a CRM and Marketing Specialist who wants to combine CRM, segmentation, and marketing automation with digital marketing. Here you'll have a central role where you develop how we use Dynamics 365 Customer Insights to create relevant member journeys, targeted campaigns, and long-term relationships with our members and guests. This is an operational role for someone who enjoys working hands-on in systems, likes analyzing data, and is motivated by turning insights into activities that deliver results. With us, you'll have the opportunity to influence how CRM is used to strengthen both the member experience and business development.
What we offer you
At Swedish Tourism Association, you'll become part of an organization with a strong purpose – to inspire people to discover Sweden and make nature and cultural experiences accessible to more people. Here you'll work in an organization where engagement, sustainability, and development are at the center.
With us you'll get, among other things:
A key role where you can further develop the use of Dynamics 365 Customer Insights.
The opportunity to combine CRM, marketing automation, and digital marketing in a varied and operational role.
Work data-driven with segmentation, customer journeys, and automated communication flows.
A broad role with many touchpoints and close collaboration with the CRM team, communications, sales, member development, product owners, and external agencies.
Great opportunity to influence working methods, test new ideas, and develop CRM work in the organization.
A workplace where collaboration, engagement, and development permeate the culture.
What you'll do with us
As a CRM and Marketing Specialist, you'll become an important part of our CRM team and work cross-functionally and broadly with multiple departments in the organization. You're responsible for developing and optimizing how CRM is used in marketing work – from segmentation and automated customer journeys to campaigns, analysis, and follow-up.
You'll be a key person in the continued development of Dynamics 365 Customer Insights and have the opportunity to develop how CRM is used to create smarter member journeys, increased sales, and stronger engagement.
In the role you'll, among other things:
Be responsible for operational planning and implementation of CRM activities.
Build segments, member and guest journeys, and automated flows in Dynamics 365 Customer Insights.
Develop member journeys and create content for, for example, member renewals and other important member and guest journeys.
Conduct A/B tests and continuously optimize target audiences, content, and timing.
Ensure data quality and that GDPR and consent management are followed.
Activate campaigns and offers and ensure that CRM is used for the right target audiences and communications.
Work operationally with Google Ads (including Grants) and Meta together with external agencies.
Prepare campaign materials and contribute a data-driven perspective to marketing work.
Work in GA4 and monitor traffic, conversion, and campaign results.
Turn data and insights into concrete improvements and priorities in CRM work.
Identify new opportunities to develop the use of CRM and marketing automation within STF.
Your team and workplace
This role belongs to the communications department and is also an important part of a cross-functional CRM team. You work broadly with many touchpoints within sales, marketing, member development, engagement, and product owners for web as well as external agencies and partners.
The role suits you if you enjoy working cross-functionally and want to be part of developing how CRM is used to create better member experiences, more efficient marketing, stronger engagement, and increased sales.
More about you
We're looking for someone who wants to combine technology, analysis, and marketing in an operational role where you get significant responsibility and the opportunity to make an impact.
To succeed in the role, we see that you have:
Several years of professional experience working practically in a CRM platform with marketing automation, preferably Dynamics 365 Customer Insights or an equivalent solution.
Experience independently building segments, setting up customer journeys, and automated communication flows.
Experience with data-driven work with CRM, customer journeys, and targeted communications.
Experience with GA4, Meta Business Manager, Google Business Profile, and Google Search Console.
Experience planning or project managing digital campaigns together with marketing functions or agencies.
Good understanding of conversion, segmentation, and how CRM is used to create business and member value.
Knowledge of GDPR and handling of personal data.
Very good skills in Swedish, both spoken and written.
Meritorious:
Experience with Dynamics 365 Customer Insights.
Experience from member organizations, non-profit activities, the tourism industry, or other organizations with a focus on long-term customer or member relationships.
Experience with A/B testing and conversion optimization.
As a person:
We're looking for someone who is proactive, self-driven, and comfortable in a role where you drive work forward. You're analytical, structured, and motivated by turning data and insights into concrete activities that create results. You find it easy to collaborate with different parts of the organization, see opportunities for development, and are comfortable working in a role where not all processes are yet in place.
Of course, you also share our values: thoughtful, curious, genuine, professional, and engaged.
Additional information:
The position is a permanent full-time employment based at STF headquarters on Södermalm in Stockholm.
We apply a six-month probationary period.
We value the personal meeting and prefer to work from the office. At the same time, we offer the opportunity for hybrid work according to our guidelines.
Start date is by agreement.Do you want to develop how CRM is used to create smarter member journeys and data-driven marketing?
Swedish Tourism Association (STF) is now seeking a CRM and Marketing Specialist who wants to combine CRM, segmentation, and marketing automation with digital marketing. Here you'll have a central role where you develop how we use Dynamics 365 Customer Insights to create relevant member journeys, targeted campaigns, and long-term relationships with our members and guests. This is an operational role for someone who enjoys working hands-on in systems, likes analyzing data, and is motivated by…