CRM Marketing Manager with Focus on Donor Loyalty

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Become part of the world's largest humanitarian movement The Red Cross is the world's largest humanitarian movement and operates in 191 countries. When disaster strikes, we are already there to help vulnerable people, thanks in large part to 16 million volunteers. The Swedish Red Cross conducts operations in crisis and disaster response, protection issues, and health and care. We have the trust to convert donations from individuals, businesses, and government agencies into concrete action for the most vulnerable. We fight to save lives and give hope, everywhere and every day. Regardless of your role, you are contributing – through your profession and through decisive action and courage. Welcome to our world! Do you want to create communication that makes a real difference? Are you passionate about CRM marketing, data-driven insights, and customer journeys? Are you motivated by creating engagement, building long-term relationships, and driving results through relevant communication? Then this role might be for you. At the Swedish Red Cross, you will have the opportunity to use your expertise to strengthen relationships with people who choose to support our humanitarian work. We are now seeking an experienced CRM marketing manager who wants to help develop communication with our existing donors and contribute to increased loyalty, engagement, and fundraising. You will become an important part of an engaged and agile team where we combine analysis, creativity, and innovation to create maximum impact for people in vulnerable situations. About the role As a CRM Marketing Manager, you are responsible for planning, implementing, and optimizing communication that strengthens relationships with our donors. You work data-driven and customer-centric throughout the entire customer journey, with a focus on increasing both engagement and lifetime value. The role involves close collaboration with colleagues in fundraising, analytics, content, and digital marketing, as well as with external partners and vendors. Your main areas of responsibility: - Plan, implement, and develop fundraising and loyalty-building communication across both digital and traditional channels. - Work with audience segmentation, channel selection, personalization, and testing to optimize results. - Monitor and develop donor journeys, donation flows, and payment solutions. - Work with budgets, forecasts, and performance tracking related to fundraising activities. - Use CRM, Marketing Automation, and BI systems as central tools for analysis, planning, and implementation. - Contribute to developing work methods, processes, and communication that strengthen donor loyalty and fundraising. - Project-lead initiatives and campaigns as needed, or contribute as a specialist in projects led by others. You have: - Relevant education in marketing, communication, or equivalent experience. - Three to five years of experience in CRM marketing with focus on customer journeys, loyalty, and revenue development. - Three to five years of experience with Marketing Automation and data-driven customer communication. - Several years of experience working with CRM, MA, and BI systems for analysis and audience targeting. - Good experience with segmentation, testing, and optimization. - Experience with print production and direct communication. - Experience with or good understanding of payment flows, subscription models, or other recurring payment solutions. - Good collaborative skills and a humble, pragmatic approach. - Ability to combine analytical thinking with creative communication. - Ability to independently produce simple content, copy, or communication materials. It is a plus if you have: - Experience in fundraising or member communication within the nonprofit sector. - Experience with advanced segmentation and personalization in Marketing Automation platforms. - Experience with legacy marketing. - Experience with agile working methods and cross-functional teams. About the team You will become part of an agile team with shared responsibility for developing relationships with the Swedish Red Cross donors. Together, we work to create engagement, strengthen loyalty, and increase fundraising through relevant and data-driven activities. The team has expertise in strategy, CRM, telemarketing, social media, content, and analytics. We work closely together, share knowledge, and help each other to create maximum value for the organization and our donors. You will also collaborate closely with the team responsible for recruiting new donors to ensure a strong and cohesive donor journey. Other information This is a permanent, full-time position based at our office on Kungsholmen in Stockholm. We apply a six-month probationary period. Currently, we work an average of three days per week from the office and offer the opportunity to work remotely the rest of the time. Start date by agreement. How we recruit We welcome your application by August 10, 2026. You apply by answering the selection questions and attaching your CV. If you have questions about the position, feel free to contact recruiting manager Malin Barnö, [email protected]. The Swedish Red Cross strives to be an inclusive organization with employees who contribute to diversity in perspective, experience, and background. We believe that makes us more relevant. Therefore, we are happy to recruit people with different ethnic and social backgrounds, gender identities and expressions, beliefs, ages, functional variations, and sexual orientations. Our recruitment process begins with an initial selection based on an established job profile, followed by interviews and, in some cases, online tests as well as background checks and reference checks. As the Swedish Red Cross participates in the "Inter-Agency Scheme for the Disclosure of Safeguarding-related Misconduct" to protect our sector from sexual abuse, we ask special questions about this to your references. Final candidates may also be screened against EU and UN sanctions lists. Please visit our career page to get to know the Swedish Red Cross better. Here you will also find information about terms of employment, our culture, and contact information for the employee organizations represented at our organization. We request that you do not contact us regarding recruitment-related services.Become part of the world's largest humanitarian movement The Red Cross is the world's largest humanitarian movement and operates in 191 countries. When disaster strikes, we are already there to help vulnerable people, thanks in large part to 16 million volunteers. The Swedish Red Cross conducts operations in crisis and disaster response, protection issues, and health and care. We have the trust to convert donations from individuals, businesses, and government agencies into concrete action for the most vulnerable. We fight to save lives and give hope, everywhere and every day. Regardless of…

Přehled

Typ

job

Stav

active

Viditelnost

public

Město

Stockholm

Adresa

Lindhagensgatan 126

GPS

59.3309901, 18.0270445kopírovatotevřít v ▾

Email

Zobrazit e-mail

Zobrazení

1

Publikováno

2. 7. 2026

Upraveno

5. 8. 2026

Poloha

Parametry