About Pictura? Pictura has its headquarters in Karlstad and consists of approximately 400 employees around the world. We are a leading player in the Nordic region in the FMCG (non-food) products segment for specialist and grocery retail. Our assortment today comprises 26 product categories, ranging from greeting cards to sewing accessories, gift items, calendars, party products, and other retail categories. We have our own operations in Sweden, Norway, Denmark, Finland, USA, France, Poland, and Germany, and we also export to several other markets. In the Nordic region, we are one of the largest players in retail sales and service. Our strength lies in simplifying everyday life for our customers by taking overall responsibility for selected categories, from assortment and display to follow-up and service in retail.
Business Area Manager Product and Assortment Pictura is now seeking a Business Area Manager for Pictura Nordic Development, PND, with strong commercial understanding, a deep feel for retail, and a genuine interest in developing products and assortments that work in stores.
PND is entering a new phase where product development should become even more commercially driven, and linked to customer needs, sales data, margins, assortment logic, and retail execution.
You will lead a team of approximately 30 employees within product development, design, assortment optimization, and commercial development. Your mission is to create clear direction, structure, and execution power through PND—from creative idea to finished commercial launch in retail.
You will be part of the company's Nordic management group and report directly to the CEO.
About Pictura Nordic DevelopmentPND is the hub for Pictura's product development and assortment work. Here, products, concepts, and assortment solutions are developed that must work in multiple geographic markets, with different customer types, and in different retail environments.
The role requires the ability to balance creative excellence with commercial discipline. You will drive the work with clear prioritization, stronger assortments, and better collaboration between PND, the market companies, and Pictura Logistik Center, which is responsible for distribution, procurement, and warehouse management within the group.
Your primary responsibilitiesAs Business Area Manager for PND, you are responsible for leading and developing Pictura's product organization with a focus on commercially strong products, clear assortments, and profitable growth.
The role includes:
Leading and developing PND's organization of approximately 30 employees within product development, design, and assortment optimization.
Driving PND's continued transformation journey toward a more commercially driven, structured, and data-driven product organization.
Ensuring that product development progresses from creative idea to commercially viable product and launch in the most efficient way without compromising product quality.
Creating clearer working methods, priorities, and decision paths for product development, assortment management, and internal collaboration.
Ensuring that the right time and resources are allocated to the right products, categories, and business opportunities.
Translating trends, customer input, sales data, margin requirements, and assortment strategy into concrete product decisions.
Building stronger collaboration between PND, the market companies, and Pictura Logistik Center to improve the flow from idea to product, procurement, inventory, and sales.
Identifying new revenue opportunities, margin improvements, and commercial development areas.
Actively contributing to the Nordic management group and the company's long-term strategic development.
Who are you?You are a commercially driven leader with a strong understanding of retail, assortment, and the product's role in the store. You understand how customer, supplier, and consumer interact, and you have the ability to translate that understanding into products, assortments, and working methods that drive sales.
You likely have experience from retail, grocery retail, chain operations, procurement, assortment development, category work, product development, or commercial management. You have worked close to retail and understand what it takes for products to work commercially in reality.
You have a genuine interest in products. You enjoy understanding why one product sells, why another doesn't, how assortments are built up, how price and margin affect the whole picture, and how products need to be presented to work in retail.
You are motivated by developing operations, not just managing them. You thrive when you can create clearer structure, build common direction, and translate strategy into practical change in everyday life.
As a leader, you are clear, communicative, and present. You have a natural ability for dialogue, but are also confident in prioritizing, making decisions, and managing internal conflicts. You are used to working in an environment with many parallel issues and many contact points, both internally and externally.
You have previously led specialists and are confident in leading people with different competencies, perspectives, and strong opinions. You can create clarity without stifling creativity, and you have the ability to move an organization from ideas and discussion to decision and execution.
You thrive in the space between creativity and business. You have respect for design and product development, but are driven by creating products that work commercially, sell in retail, and contribute to profitable growth.
You express yourself well in Swedish and English, both verbally and in writing. Travel may be part of the role.
We will place great emphasis on your personal qualities.
OtherThe position is a full-time role based at Pictura's headquarters in Karlstad. Travel is included in the role. We would like to receive your application no later than August 7, 2026. Please note that for quality purposes, we only accept applications through the form below.
If you have questions about the role, you are welcome to contact Stijn Bos or Sofia Graflund. [email protected], 070-457 47 71. [email protected], 070-423 34 23.
We have a vacation period until early August, which means our response rate on email and phone will be reduced. We appreciate your patience and wish you a wonderful summer.
Welcome with your application!About Pictura? Pictura has its headquarters in Karlstad and consists of approximately 400 employees around the world. We are a leading player in the Nordic region in the FMCG (non-food) products segment for specialist and grocery retail. Our assortment today comprises 26 product categories, ranging from greeting cards to sewing accessories, gift items, calendars, party products, and other retail categories. We have our own operations in Sweden, Norway, Denmark, Finland, USA, France, Poland, and Germany, and we also export to several other markets. In the Nordic region, we are one of the…