About Pictura? Pictura is headquartered in Karlstad and has approximately 400 employees around the world. We are a leading player in the Nordic region in the FMCG (non-food) products segment for specialized retailers and grocery stores. Our assortment currently includes 26 product categories, ranging from greeting cards to sewing supplies, gift items, calendars, party products, and other retail categories. We have our own operations in Sweden, Norway, Denmark, Finland, USA, France, Poland, and Germany, and we also export to several other markets. In the Nordic region, we are one of the largest players in sales and in-store service. Our strength lies in simplifying everyday life for our customers by taking full responsibility for selected categories, from assortment and displays to follow-up and in-store service.
Business Area Manager Market Sweden
Pictura is now seeking a Business Area Manager for Market Sweden with a strong commercial background and experience in sales to grocery stores, service retailers, or other nationwide retail chains.
The position is located at our headquarters in Karlstad and involves travel within Sweden as well as internationally for trade shows, supplier meetings, and company activities.
In this role, you will have overall responsibility for Pictura's Swedish business and for further developing our strong position within retail. You will have budget and profit responsibility for Sweden, with annual revenue of approximately 300 MSEK, and will lead an organization of approximately 100 employees. Of these, approximately 11 are based at headquarters and the rest work in our nationwide field organization.
You will be part of the company's Nordic management group and report directly to the CEO.
Your Main Responsibilities
As Business Area Manager for Market Sweden, you are responsible for driving and developing the Swedish business with a focus on profitable growth, strong execution, and solid customer presence.
The role includes, among other things:
Have budget, sales, and profit responsibility for the Swedish business with annual revenue of approximately 300 MSEK.
Lead and develop the Swedish sales and service organization, consisting of approximately 100 employees, of which approximately 90 work in the field around Sweden.
Responsible for sales, customer development, service organization, and in-store execution.
Develop, coach, and motivate regional managers, sales staff, and service personnel.
Ensure that the organization works data-driven and follows up on sales, profitability, in-store execution, and improvement areas.
Drive improvement projects within the Swedish organization, both at headquarters and in the field.
Identify new revenue opportunities and margin improvements in close collaboration with the product organization.
Actively contribute to the Nordic management group and the company's long-term commercial development.
Who Are You?
You are a commercially strong leader who is passionate about sales, customer relationships, and people development. You have previously led salespeople, consultants, or other field-based organizations and are used to delivering results through others.
We consider it particularly valuable if you have experience from grocery retail, service retail, or other retail sectors where sales, in-store displays, and in-store execution are critical to success.
You have several years of experience as a leader and are familiar with working with budgets, profit responsibility, follow-up, and action plans. You are comfortable leading change and have the ability to create structure, clarity, and engagement in an organization with many customer touchpoints.
As a person, you are business-minded, action-oriented, and communicative. You have strong drive, but also the ability to bring people with you. You thrive in a role where you work both strategically and operatively, and where results are achieved through close collaboration with customers, colleagues, and employees.
You are a confident presenter and express yourself well in Swedish and English, both verbally and in writing.
We will place great emphasis on your personal qualities.
Other Information
This is a full-time position based at Pictura's headquarters in Karlstad. Travel is included in the role. We would like to receive your application no later than August 7, 2026. Please note that for quality purposes, we only accept applications via the form below.
If you have questions about the position, please feel free to contact Sofia Graflund or Stijn Bos. [email protected], 070-423 34 23. [email protected], 070-457 47 71.
We have a vacation period until early August, which means our response rate on email and phone will be reduced. Thank you for your patience and we wish you a lovely summer.
Welcome with your application!About Pictura? Pictura is headquartered in Karlstad and has approximately 400 employees around the world. We are a leading player in the Nordic region in the FMCG (non-food) products segment for specialized retailers and grocery stores. Our assortment currently includes 26 product categories, ranging from greeting cards to sewing supplies, gift items, calendars, party products, and other retail categories. We have our own operations in Sweden, Norway, Denmark, Finland, USA, France, Poland, and Germany, and we also export to several other markets. In the Nordic region, we are one of the…